Feedback | Forgotten Password...
Leveraging the IBM Exceptional Work Experience Suite on the Path to Social Business
Speakers: Marlon Machado Track: I Don't Know Where This Fits
Social Business is real; it is the most significant paradigm shift in the way people interact with each other and with processes and information since the advent of network computing. Social Business is all about bringing social interaction patterns, i.e., the way people interact naturally with each other, into the enterprise. Social interaction patterns put people-to-people interactions at the center of it all and, contrary to the traditional way in which we visualize collaboration, turn process and information into mere attributes of those interactions.

Transforming a company into a Social Business can be a daunting task but it doesn't have to be--not when you have the right tools. The IBM Exceptional Work Experience Suite has everything you need to bring social interaction patterns to life in an enterprise context. This session will discuss how you can leverage the social capabilities at the core of the IBM Exceptional Work Experience Suite to help your company (or your customers) get started down the path to Social Business.

© 2011 by