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Create Exceptional Customer Experiences
Speakers: Janet Iams-Shannon Track: IBM Connect SBRC
Focus on Web Experience theme and demonstrate how IBM offerings can:
  • Create an attractive, compelling web presence which brings together content, transactions, commerce, and social
  • Increase loyalty, advocacy, and revenue by listening, analyzing, and acting upon new insights to anticipate individual customers’ needs
  • Engage individuals in their community with an experience personalized based on context, behavior, and latent data
  • Provide intuitive, flexible, authoring environments to deliver web content
  • Enable mobile access to your portal to extend customer interactions with your business

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